Westminster Insurance

Westminster Insurance is one of the country’s largest taxi insurers, a key reason being it’s unique with a network of Agents around the country. We were challenged to create a new site which would meet the dual needs of being a centralised marketing resource while at the same time retaining the strong role of the individual Agents in selling the product.

Our solution was to create an indicative quote engine, giving the user an estimated price for their policy, then passing that users details to the local agent to call the customer back and sell the policy.

Using the web based “back office”, Agents update the head office on the status of leads they have received resulting in powerful sales reports broken down by local authority.

Key Features:

• Indicative quote engine
• Automatic DVLA & Postcode lookups
• Web based “back office” for agents
• Head office reporting system
• Self- management of insurance rates

Our role: web design, back-end development, search engine optimisation

Visit Website: www.wmia.co.uk