Clegg Gifford is one of only 163 Lloyd’s brokers in the UK, with offices in London, Essex, Peterborough, Edinburgh, Southampton, Guernsey and Jersey. Their existing website failed to deliver where it counts, generating small volumes of business and offering a poor user experience.
We launched a new website for the company in July 2010 featuring a clean, usable design built upon a tightly integrated front-end/back-office system. The front-end features twenty search-engine optimised product sections, each with a user-friendly quotation process and callback facilities.
The user is helped throughout the quote process by automated vehicle registration and postcode lookups (where appropriate) and use of modern AJAX techniques that reduce unnecessary page-loads.
The back-office enables CG staff to fully manage the client, from initial enquiry right through to document creation and archiving, and sales reporting.
Within one week of launching the site, with our accompanying marketing campaign yet to launch, it has delivered a dramatic increase in the volume of business generated on the site. We are working with Clegg Gifford on some exciting new features that will further enhance the user’s ability to self-service their policy, and will be updating this blog with details in the coming months. In the meantime, take a look at the new Clegg Gifford site by visiting: www.cglloyds.co.uk
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